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It seems to be an article every month, there is an article that is dead the white paper. Meanwhile, more and more companies use the conviction of white paper to drive leads and influence. is not too fast to rustle the faithful white paper.
While white papers (also as special reports, consumer reports, industry reports and other names) as sexy and exciting e-book, decision makers and influencers, which still show a strong preference for white papers when it's time to consider buying .
Funny thing is, many of the biggest e-book enthusiasts simply write white papers on foils and add a pretty cover - the components are often less convincing.
White papers remain effective as they combine the conviction of an article with the product information of a brochure. They educate without selling. However, With the right tactics, white papers can be powerful seller.
Many decision makers prefer white papers as they can digest a bit of information in a relatively compact time frame. Effective white papers are written and created so that the reader is easy to quickly scan the core to get the Gist while the reader is easy to find incoming details that you need in decision-making..
While the white papers have to be written uniquely and give the reader sufficiently information, companies have a scope in which their white papers are formatted, and the sound of writing. For example, the marketing automation software company Eloqua has successfully with carving information-rich white papers.
Still not convinced that white papers are for you? Let these four study results convince you.
Ground # 1
Eccolo Media's 2010 Study 2010 B2B Technology Collateral Survey has shown that 76% of respondents had read a white paper To help you rate a technology purchase in six months before the survey. In contrast, 67% of the case studies had turned 59% to video and 40% on audio. Only product brochures and data sheets were converted more frequently (83%).
Reason # 2
Not only decision-makers to turn themselves as white papers for information, calculate them as the most influential collateral type in their decision-making process. Thirty-by-day Perent (83%) of respondents in the ECCOLO Media survey said that white papers, which are moderately moderately moderately . Only 1% said that white papers were not influential.
Reason # 3
IDGS Survey of IT professionals returned similar results with 72% of respondents stating that they found white papers that extrol in their decision-making process Useful are .
Reason # 4
White papers remain a useful tool for the lead generation. The Lenskold Group Lead Generation Marketing Roi Study found that 35% of respondents said that "enlightening and engaging contacts with white papers and eBooks" "an effective tool in the driving of high quality Leads was would eventually lead to sales. Howard J. Sewell, President of Spear Marketing, says: "Dollar dollars, white papers continue to be some of the most effective deals for most high-tech marketers."
White papers remain a very influential, effective instrument for creating leads and help customers make the purchase decision. Do not underestimate the value of clearly written, concise, but rich in technological details, white papers.
How is your experience with white papers? Let us know by tweeting us at @smartbugmedia.
Written correctly, the average White Paper, which takes 40 hours to complete a valuable time from your other destinations.Consider using a specialist to make sure you provide the next white paper. Learn why our team and our team are familiar with some of the best name of the company.
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